Melbourne,
May 22: Innovative Victorian new media company My Heroes has inked a
deal with Indian Premier League (IPL) team Rajasthan Royals that will
allow its fans to connect personally with their favourite cricket
players across a number of media forums, it was announced here Tuesday.
Victorian and Australian great Shane Warne had captained Rajasthan
Royals in the first four editions of IPL, leading them to victory in the
inaugural.
Minister
for Innovation, Services and Small Business Louise Asher said the deal
was just one of many successful outcomes following the Victorian
government's super trade mission to India earlier this year.
"By
accessing celebrity and team-based intellectual property, My Heroes
will develop a suite of fan-based interactive products, using
traditional and new media, to connect India's youth to their cricket
heroes," Asher added.
My
Heroes specialises in digital and electronic products including
personalised items such as cards, posters, milestone and growth charts,
calendars and electronic products as well as "hero apps" for mobile
phones, iPads and iPhones.
Asher
said the growing Indian market enabled My Heroes position itself as a
leader in digital and electronic personalised sports and entertainment
products across the world.
"My
Heroes has leveraged its strategic competitive advantage in the Indian
market, connecting fans through sport and entertainment," she added.
My
Heroes' Chief Executive Officer Jon Field said he was delighted the
company had been able to secure the partnership with the Rajasthan
Royals.
"During
the super trade mission to India earlier this year, we were able to
engage with key contacts including the Rajasthan Royals, other Indian
Premier League teams, the League's governing body, as well as various
Bollywood talent management companies with whom we had existing
relationships," Field said.
"The super trade mission was certainly a catalyst for this deal."
"Support
from the Victorian government has helped enable us to build successful
relationships and an extremely exciting new media venture in India,"
Field added.
Comments
0 Response to 'Victorian new media company in deal with RR'
Post a Comment