Director Sekhar Kammula is one of the most talented filmmakers in T town today. Despite all his talent and skills and moreover being successful, Sekhar hasn’t made much money in all these years. Not having command over the distribution wing didn’t allow him to excel as a producer. He sold off movies at low prices by playing safe.
His fears turned out to be gold mine for the people who bought his movies for low prices. However, with all those past experiences Sekhar Kammula is aware of everything in the field and he knows how to make money. One of the leading distributors offered him 10 to 12 crore rupees to bag all the rights of Life is beautiful.
Although it is a pretty good offer for a movie made with newcomers, Sekhar believed that his film has much more potential than that. So he sold off the movie to various buyers from various areas and as per sources LIB made 18 crores from the theatrical rights itself. If you add satellite, audio and other rights it would be close to 23 crores. Finally Sekhar Kammula has made some money with Life is Beautiful. No wonder the director looks upbeat and pumped up in the promotional events of this film.
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